Updated: January 19, 2023
5 Basic Affiliate Marketing Things You Should And Should Not Content:
- 5 Basic Affiliate Marketing Things You Should And Should Not Content:
- Some examples of good titles for calls to action:
- What to do: Choose a campaign with a high conversion rate
- Why is that?
- Implementation: Negotiate with advertisers
- Do the following: Organize your campaigns
- Banned: Your target audience does not match your ad.
- Prohibited: Clickbait – Misleading information to generate a click
- Don’t: Unrealistic expectations
- Don't: Don't violate campaign terms
Affiliate marketing may seem like an easy way to make money online, but there are many sources of misunderstanding about affiliate marketing.
With affiliate marketing, you can make money from your website, blog, or mailing list.
Direct visitors to your landing page from advertisers and receive commissions for each sale or sign up. Does it sound easy?
This is not the case.
In this article, I will share with you my 10 tips from an experienced affiliate publisher on what you should and should not do to become successful with affiliate marketing. So, let’s get started!
As an affiliate publisher, you have the option to choose a product that you want to promote. It is, therefore, advisable to only promote products that you know about and have experience with. Moreover, writing about a topic that interests you is very easy. Plus, it can provide much better advice and answer all questions from readers.
If visitors consider you an expert in the field, they are much more likely to purchase the product.
When readers scroll through your website or newsletter, it's time to get them to click on advertisers. The secret is to seduce visitors with attractive buttons or links.
This so-called call to action should be clearly visible to all visitors. For this, I use a completely different color than the other content. Buttons are often bright orange or green, depending on the color you're using.
Notice of subpoena is also very important. It should be attractive so that visitors can click on it. The text should literally call the visitor to action. Words like “click here” or “send” aren't enough anymore.
Some examples of good titles for calls to action:
Request a Free Quote
“Find a lamp under $100”
Test it for free for 1 month now!
What to do: Choose a campaign with a high conversion rate
High visitor income is mainly effective in choosing the right campaigns. There is a temptation to choose the campaign with the highest commission. But the question is – does this campaign also have good conversion rates? Affiliate networks often provide insight into which campaigns convert best, but the statistics are often misleading. For example, credit card offers often have the highest commission rates and the highest conversion rates. A typical affiliate may be tempted to accept an offer and start advertising realizing that the offer isn't good enough.
Why is that?
Affiliates promoting credit card offers will never fail, as they are often large corporations (or banks) with huge advertising budgets. They pay for PPC campaigns and have high conversion rates because they are very expensive and serve a targeted audience. Very high conversion rate.
You can also measure the campaign with the highest cost-per-click (eCPC), which is the measure used by some major affiliate networks.
Campaigns with low fees can increase your revenue per click.
Therefore, measuring and optimizing conversions is always important.
Implementation: Negotiate with advertisers
If you find that a particular ad or campaign is working well, feel free to contact the advertiser. There is room for better earnings that you can get at your commission rate through skillful negotiation. So if you bring a lot of leads or sales to an advertiser, they will often want to increase your commission percentage to some extent.
This is a win-win situation, because then you will have more motivation to advertise more to the relevant advertiser.
Do the following: Organize your campaigns
As an affiliate publisher, it is important to keep track of your campaigns. This is why having an affiliate marketing program is so important. Having a clearly visualized overview of your campaigns, performance, statistics, visitor numbers, and invoices allow you to constantly optimize your campaign and increase ROI.
Therefore, it’s a good idea to organize your campaigns as much as possible. You can maintain thousands of different campaigns through affiliate networks such as ClickBank, CJ, and ShareASale. If you need a new affiliate platform for a campaign, you will completely lose track.
That way, you will soon spend even more time keeping up with your monthly invoices and statistics than you are actually working on your business. Don't: Advertise dozens of products on one page
Every day I see websites with 10 or more (affiliate) advertisements on one page. Readers of your blog or newsletter are easily distracted. Over-recommending different products can annoy your visitors from oversaturated pages and leave them faster.
This is a common mistake by affiliate publishers with disappointing results.
Therefore, advertise for a campaign and make sure that the content of the page is relevant to the campaign. Focusing on your landing page or newsletter with one campaign will get you more clicks and better results.
Banned: Your target audience does not match your ad.
Another common mistake is promoting ads that don't match your visitors.
Always keep in mind the audience who visits your website. Put yourself in a position to fit this audience and choose the campaign that best suits their needs. Choose a landing page or newsletter campaign that is directly related to your topic.
This makes it more likely that a visitor will actually buy something. If you don't see a direct advertising opportunity about it, think about how you can help your target audience at the time.
Think not only of your age and gender, but also when and which holiday comes first. There are always products and services that your target audience would like to purchase. Picking ads at random is a completely bad idea because of the high commission rates.
Prohibited: Clickbait – Misleading information to generate a click
One of the most important “no” features of affiliate marketing is giving you misinformation. That is, the affiliate publishers you want your visitors to click on.
A typical example is a service that advertises ‘free' when a visitor signs up and suddenly requires payment. Instead, a discount/coupon code (clickable on the referral link) is provided, but this coupon is disabled.
All of this is done with one goal: to get your visitors to click on your affiliate link as quickly as possible.
Although it is nice if you know how to generate a lot of clicks (“click baits”), this is absolutely not how affiliate marketing should be done.
The advertiser will not be happy with false advertising information about his product, and the visitor is confused and will be left disappointed.
Therefore, it is always a good idea to carefully check the content you display and show accurate information on your website or in your newsletter.
Don’t: Unrealistic expectations
When it comes to affiliate marketing, the term “passive income” is often employed as if these words are synonymous.
Therefore, bloggers or website owners who start with affiliate marketing often have (very) high expectations. Many publishers sit down and have fun hoping to make a lot of money from well-oiled campaigns in a short amount of time.
unfortunately it doesn't work
Building a good affiliate site and extensive campaign testing requires a lot of patience. Don't set unrealistic expectations and plan only to get rich and generate passive income, especially if you are just starting out.
Don't: Don't violate campaign terms
The relationship between you and the advertiser is very important. Therefore, it is very important to follow the campaign rules to ensure that you can continue working with that advertiser and not violate the advertiser's terms and conditions.
For example, if an affiliate campaign explicitly states that you don't advertise the product in newsletters or that you can't distribute affiliate links on social media, don't. When you break the rules, you will probably no longer be able to advertise this campaign.
We hope the 10 tips above will help you as an affiliate publisher and keep them in mind for good results. Remember to choose the right affiliate campaigns and avoid common mistakes. God willing, good luck