67 Video Marketing Stats You Should Know For 2022 Including Authentic Research! 2023

Updated: November 3, 2023

87% of entrepreneurs say video has helped them enhance visitors. 41% of people say buyer engagement and retention are their primary measuring sticks for video marketing success. 60% of people say leads/clicks are the principle determining issue of video marketing success.

stats for video marketing

Experts at Statista expect it to double by the end of 2021. Approximately 40% of entrepreneurs have reported that the coronavirus pandemic has affected their plans round video marketing. 69% of individuals favor video over text when learning a few services or products. 140 million users in the day by day viewers, they usually often spend 26 minutes watching videos every day. Report has proven that 99% of entrepreneurs are planning to proceed using video content material in their ad campaigns.

Why Is Video Marketing Effective?

It’s simple to draw someone’s attention after they actually get a sneak peek of what they might be purchasing, and real estate is solely one example of this. The identical precept can apply to marketing any services or products. All online video consumption statistics indicate that consumers spend lots of time watching video content on totally different units. Optimizing websites and videos for each mobile and desktop is important for any company that wishes to make its content material simply out there to customers. Have you ever puzzled how many videos are watched without sound? What’s worse, data shows that 76% of videos want sound to be understood, so if you’re not cautious your marketing efforts might go to waste.

How are statistics used?

Statistics permits us to draw conclusions from a set of knowledge and is commonly known as the “Science of Data.” It can even help folks in every industry answer their research or business questions, and may help predict outcomes, such as what show you may want to watch subsequent in your favourite video app.

While video manufacturing requires extra sources and planning than different content material, the results can more than make up for the initial investment. 88% of marketers are satisfied with their social media video marketing ROI. 84% of customers declare that they’ve been persuaded to buy a product or service after watching a video posted by a brand. Hubspot, 83% of video marketers claimed that they had generated leads with the help of video content.

Whos Using Video Marketing

And what about video advertising statistics on ROI? Research by the University of Southern California shows that ad campaigns with emotive content outperform these without. Thanks for sharing this amazing piece of content material. This one is basically useful for most of the newbie and the experienced one also can learn some points. You can unlock this powerful technology 100 percent free whenever you purchase our OptinMonster Pro plan. YouTube customers upload greater than 500 hours of recent video a minute.

  • Video is incredibly effective at converting prospects to customers.
  • Social media is an unimaginable method for brands to attach instantly with their viewers.
  • Instead, clients like to have the flexibility to see how one thing is used, or why it is necessary.
  • one hundred forty million customers in the every day viewers, and they often spend 26 minutes watching videos every day.

Live buying on social media has boomed as a direct result of the pandemic. Download a free preview of the definitive e-book on influencer marketing, The Age of Influence. 82% of customers don’t prefer it when a video isn’t optimized for their system. 60% of the population prefers online content material to TV. Customers retain 95% of the knowledge contained in videos.

One of the main video content material types that companies use is explainer video, which is a brief video explaining products or services. Consumers want their favorite manufacturers to be extra proactive. They haven’t any drawback dedicating their time to watching an online video if it supplies entertaining or informative content material.

Not solely does brain science affect retention of video content material, but personalised video appeals to individuals. Vidyard describes this sort of video as being customized for individual viewers by inserting private information similar to a viewer’s name, job title, profile image, and so on. It just isn’t essential to create a separate unique video for each recipient, which could be very labor and money intensive. A personalised video takes advantage of know-how to use the identical video repeatedly.

stats for video marketing

This kind of videos is significant for your marketing strategy. Tutorials and suggestions and tips can also draw folks to your brand. 96% of people admit they’ve seen an explainer video for a product or service.

stats for video marketing

Video remains a key precedence for entrepreneurs with usage and spend both, total, growing in 2021, and plans to extend again in the subsequent 12 months. Videos which are up to 2 minutes long get the most engagement. There is a major drop in engagement for videos after 2 minutes. However, in case you have a protracted video and different people make it previous 6 minutes – there are hardly any drop-offs in engagement. Testimonials are principally evaluations given by clients. They often take the type of an interview where someone behind the camera asks the client a few questions in regards to the product.

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About the Author: Chelsey Graham

Tax Accountant Arri Rowbrey, hailing from Bow Island enjoys watching movies like Los Flamencos and Sudoku. Took a trip to Timbuktu and drives a Sebring.

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