Updated: January 21, 2023
In 2018, individuals watched an average of 1.5 hours per day of online video. Our 2022 survey reveals this has risen to a median of over 2.5 hours per day. 88% of people say that they’ve been satisfied to buy a product or service by watching a brand’s video.
You can expect these video trends to proceed as more marketers undertake video of their marketing strategies. While it’s important to be consistent in your videos for branding, including selection to your video marketing efforts keeps your audience engaged with fresh content ideas. Marketers use completely different video formats to convey totally different information and these are a number of the most commonly used. If you’re unsure about what video formats to provide and the way, you probably can all the time faucet the video production services of a video marketing company to assist you. The most common kinds of videos created, in accordance with video marketing stats, are explainers , social media videos , presentations , sales videos and video adverts .
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Here are some quick and simple video marketing statistics to use to convince your boss to put money into that video project, YouTube advertisements, or simply qualify your Snapchat habit. Last but not least, we can’t explore video marketing stats for 2022 without exploring client viewing habits. The method viewers engage with video content has completely shifted in latest times, and the demand for model video content material is higher than ever.
Your video marketing efforts don’t have to be centred around pre-recorded videos. Live video is still a preferred way to attain your target audience and to debate your business and its offerings. Data exhibits that the favoured platform for going reside is Facebook. Sharing details about your business and its products may be an effective approach to drive a rise in gross sales.
Video Marketing Roi
Right now, it is smart to consider how you will use the video in your marketing strategy, and we're at all times here to help. In addition, that is the second most popular site after Google, and in complete users spend a few billion hours on this platform. This is greater than half a billion users and greater than five billion watched videos per day. There is a prediction that Instagram will outperform YouTube in phrases of sales-driving video consumption. And by the greatest way, solely 25% of customers choose to look at videos vertically – as it was conceived on IGTV. The rest are watching the video in the traditional horizontal method.
What is the aim of video?
Videos let you establish authority and a extra private feel to your message. You will be much more more likely to connect on an emotional stage with your viewers should you use video versus one other content type.
This makes it one other engaging cause to focus on Instagram on your video marketing. 81% of entrepreneurs credit video with serving to them to generate leads. Online video marketing is important for many companies. 16% of individuals stopped watching a video because they felt it was too boring. You tried to entry an old survey results web page.
Not solely do prospects acquire trust in corporations, however they’re additionally capable of educate themselves about the company or their product via interactive visuals. These stats show that there’s no need to second-guess the benefits of video marketing for business. As for video marketing in 2022, will most likely be an effective way to develop your community and customer base, not simply now, but additionally in the future.
- Just beneath two-thirds of marketers say they will be using video on LinkedIn in 2021.
- Marketing lead prices drop by 19% for business who use online video marketing.
- One study found that 87% of shoppers want more videos from manufacturers.
- Customers retain 95% of the data contained in videos.