Sixty Seven Video Marketing Stats You Need To Know For 2022 Together With Unique Research! 2023

Updated: November 23, 2023

If there’s one factor we wish you to take away from this survey, it’s that videos are the BEST approach to explain your product or service to your audience. Short videos combined with fascinating visuals will all the time out-perform and other sort of media in relation to information retention. If you want your viewers to recollect you, use video. It appears over 90% of entrepreneurs agree with us.

video marketing stats 2022

Customers retain 95% of the data contained in videos. If you’re not quite satisfied of video’s power, listed here are the stats to back that up. At Lemonlight, we use, “Attract, Engage, Nurture, Convert, Delight” to reflect our goals throughout the client lifecycle. We’ve used that framework to interrupt down the video stats under, however when you use another framework in your organization, you’ll see the overlap. The top two traits consumers report as important for an attractive video are clear messaging/storyline and authenticity.

It’s Estimated That By 2022, 1 Million Videos Might Be Watched Per Second

Here are some stats to illustrate video’s effectiveness at conversion. In years previous, we had also observed a gap in business data when it came to production processes. Like vlogs, social media tales show a brand’s character and create a extra personal connection than different video content material. But social media tales aren’t exactly the identical.

How long does it take to get views on YouTube?

Three months. After the primary week, the video slowly begins climbing up and can reach its full potential (in views per day) in 3 – 6 months. But some videos of mine took over a year to turn out to be slightly successful.

Online evaluations are the commonest method to determine whether something is price buying, but lots of customers additionally watch videos made by the corporate that sells the product. Using video on social media is a simple way to attain extra consumers. Ever since Facebook started enabling extra video content, the company’s revenue has grown. Experts at Statista anticipate it to double by the top of 2021.

Most Prospects 69% Choose Watching A Video Over Reading Text To Find Out About Services

Among other things, this includes to extend their gross sales, to construct model consciousness, and to maintain their prospects informed. In addition to more leads per year, video marketing additionally boosts model awareness by 54%. Better leads are typically the result of the quality and sort of videos which may be posted. If they are informative, entertaining, and above all memorable, shoppers will share them and slowly help you build model belief throughout social media.

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About the Author: Chelsey Graham

Tax Accountant Arri Rowbrey, hailing from Bow Island enjoys watching movies like Los Flamencos and Sudoku. Took a trip to Timbuktu and drives a Sebring.

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