Updated: November 24, 2023

To succeed, this type of video should have anincredibly appealing hookthat draws the viewer in, keeps them riveted, and makes them excited in regards to the school. The gimmick to seize the viewer’s attentionmust not offend viewerswho don’t respond positively to the method. 46%of viewers usually tend to watch long-form content material than they were six months ago. Videos have at all times been an important part of your marketing toolkit, but with the upheaval of the COVID-19 Pandemic, they are now more important than ever.

Reassure students that they’ve consultants who are dedicated to sharing their information with them so that they don’t should figure it out alone. The ability to deliver compelling content material in personally meaningful and memorable ways will separate the brands/institutions that survive and thrive from those who don’t. The huge variety of parameters available to marketers makes it possible to focus on your videos based mostly on particular demographics and interests. For example, you could produce a marketing video particularly to enchantment to customers who’re interested in a selected space of study and are weighing their post-secondary options .

Get Social

And this is where the facility and significance of video as the last word storytelling medium is out there in. Ravensbourne is a forward thinking College and with its new facilities it wished its model to comply with that. As such, NB Studio produced a fluid and dynamic rebrand which really pushed forwards what was potential for an education institute, with great bravery and strategic considering. Alumni testimonials could be equally effective, especially those that offer a transparent image of the opportunities this system or diploma made available to them.

78% of web users within the United States watch videos online every week. We’d be happy to debate the precise needs and create a custom video marketing plan to help you achieve your goals. If you’re educating a category, it’s important that the scholars can watch the video. If your video isn’t on YouTube, it’ll be exhausting to search out because of tools such as Google and Bing.

University Life

OTT advertising doesn’t mean melodramatic adverts that over-hype your establishment. It simply refers to adverts which may be delivered – in a targeted means – on to viewers via streaming video services on the internet over quite so much of devices, including cellular and good TVs. “A Day within the Life at Yale”— Yale University’s video follows senior Louisa Nordstrom on a typical day. The video is polished and compelling although it was in all probability filmed by her using her cellphone. But magnificence — no matter how you resolve to define it — is not important in selecting a topic for these day-in-the-life videos.

They rely more closely ongimmicksandstorytellingthan brand anthems.Special effectsand ear-grabbingsoundtracksare often used. Concise, action-driven language from the school’s mission is commonly used and informs the narrative construction of the video. Based off your goals, you can start to map out which platforms you’ll concentrate on. Don’t be afraid to start small and check out your videos on one or two platforms earlier than increasing to extra. Students are often looking for more than simply an evidence of an idea; they want to see it, too.

Video Encoder Hardware Buyers Guide: Five Key Attributes To Focus On

One of the most effective is video marketing as a outcome of it permits them to spotlight their brand, share important details about their applications, appeal to potential college students, and more. Depending on who you’re making an attempt to succeed in, you’ll wish to determine where your amazing new video will acquire probably the most traction. Use whatever data you’ve out there to faucet into your prospective students’ preferred medium. The worst thing you can do is create something and have it sit in a file folder in your college’s intranet for no one to ever expertise. Epiphan Pearl hardware encoders make it straightforward to create high-quality video marketing content material on your faculty or university.

Be sure to make clear the potential sensible functions for the research in question. It may be clear to specialists in the identical area, however you’ll wish to spell this out to offer your video mass attraction. Potential college will want to know about the workplace tradition, areas of focus, research tools and facilities obtainable, and different elements.